For the most part I don't usually care what other clothing companies are doing. A) Because I'm not interested in how many variations of their logo they can silk-screen onto a shirt. B) Because it costs way more than it's worth. Or C) Because the clothing often looks like it has no effort or passion put into it. Mind you, there are dozens of exceptions. I could spend a whole day talking to you about clothing apparel companies I respect and admire. (Don't tempt me..)
One company I do have a lot of respect for is Johnny Cupcakes. I remember seeing his cupcake and crossbones logo being sported by Casey Jones (The band, not the badass with a heart of gold from TMNT, although that would've been awesome.) about 5 years ago at a show in Toronto. After finding out what it was, I've pretty much been hooked on his tees ever since, watching his brand grow. The reason for that is because what was once a small tee shirt company sold out of his beat up 1989 Toyota Camry, has now turned into a multi-million dollar business with an unreal cult following, and all because of his Do-It-Yourself attitude and amazing work ethic. It's really inspiring.
Anyway, Johnny just opened his 3rd shop in Los Angeles today. (Apparently people were camping out 4 days prior to it!) And if you're in the area I highly recommend checking it out. Tell him I said "The car was upside down when I got there!" He'll know..
-Eric Pause ¶ 4:01 PM
